Preston’s style and sustainable ethics team up with Mercedes-Benz for a new concept collection created from recycled airbag systems.
Fifty years ago, the airbag—an essential piece of a car’s safety system—was patented. This year, Mercedes-Benz celebrating both the birth of the airbag patent in 1971, as well as the 40th anniversary of the company integrating the equipment into its vehicles—the first manufacturer to do so.
For the occasion, Mercedes-Benz presents a concept collection in collaboration with Heron Preston consisting of three men’s womenswear looks created using recycledmaterials from the airbag systems coming from the Stuttgart brand’s safety and crash-test centers. Bringing luxury to workwear, the collection returns the badges and ethical values of the U.S. fashion brand that amplifies its Re-Design, a Heron Preston program that brings together all its unique garments made with recycled materials.
“The Airbag concept collection draws inspiration from two anniversaries of life-saving technological innovation: the 50th anniversary of the patent, and the first series introduction of airbags in our flagship S-Class, dating back to 1981. We are convinced that co-creation and collaborative projects can create memorable and extraordinary moments for our brand.” Bettina Fetzer, Vice President Communications & Marketing Mercedes-Benz AG.
Mercedes-Benz x Heron Preston
In addition to the looks made with upcycled airbags, a series of limited-edition bags designed by Preston have also been created. The grants will be available with a social activation created specifically for the project, available via a giveaway on the GOAT global platform starting from 10 September.
By : Simone Vertua – L’OFFICIEL USA