Robinsons S’pore relaunching as online store on June 24, 2021

Robinsons Singapore is returning as Robinsons Online, a fully digital online department store that will launch on June 24, 2021.

Robinsons Online

Robinsons Online will offer over 200 brands including those that are “familiar, homegrown and new-to-market”.

Customers can also expect “exciting collaborations” that will debut on the new platform.

According to incoming Managing Director of Robinsons Singapore, Jordan Prainito, Singaporeans will be hired to fill various positions, while two former Robinsons’ employees already hired.

The new website can be assessed here when it launches on June 24.

Physical stores’ closure

The department store was founded in Singapore 162 years ago in 1858.

The company announced in Oct. 2020 that it will be closing its last two outlets in Singapore at The Heeren and Raffles City Shopping Mall.

The Business Times reported that the department store operator had been put under a creditors’ voluntary winding up.

The Heeren outlet closed on Dec. 16, 2020, and its last outlet at Raffles City closed its doors permanently in Jan. 2021.

Photo by Nigel Chua
Photo by Nigel Chua

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