Gardenia confirms price hike for six products

SHAH ALAM : Renowned bread producer Gardenia Bakeries (KL) Sdn Bhd (GBKL) has confirmed that the prices of six of their products will be increased effective June 1.

GBKL, in a statement, said the six products involved are Gardenia Delicia Hazelnut Chocolate Spread 200g; Gardenia Delicia Hazelnut Chocolate Spread 375g; Gardenia Delicia Milky Chocolate Spread 200g; Gardenia Delicia Milky Chocolate Spread 375g; Gardenia Auntie Rosie – Original Homestyle Kaya 200g dan Gardenia Auntie Rosie – Natural Pandan Kaya 200g.

It also said that over the past few years, the company had experienced a drastic increase in costs, especially in terms of manufacturing and raw material costs, which were beyond their control.

“All this while GBKL has been absorbing the cost, and now we do not have any alternative other than to review the prices of selected Gardenia products, that will take effect this June 1,” it said.

However, it said other Gardenia product prices remained unchanged and the company will absorb the increase in the cost of these products.

“The costs of raw ingredients that have increased dramatically include vegetable fat and milk, as well as packaging.

“GBKL’s focus now is to continue to optimise productivity and efficiency at factories, and the price increase is the last resort after all other avenues have been exhausted,” the statement read.

THE EDGE MARKETS

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google photo

You are commenting using your Google account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s