Grab on mission to help small businesses navigate digital economy

It will launch programme aiming to raise visibility, traffic to their online shops next month

KUALA LUMPUR : Grab Malaysia is introducing a programme to help small businesses adapt to the growing demand for delivery services.

The GrabFood Small Business Programme, it said, will comprise three key areas – an online solution, a marketing campaign to drive demand and visibility on GrabFood, and learning and development opportunities for small businesses.

In a statement, the company said small GrabFood businesses can have their own branded website with a unique URL as an additional sales channel via the Grab Online Shop, scheduled for launch next month. The online shop’s service fee of 10% will be waived for six months.

Further, Grab will run week-long promotions every month to spotlight small businesses on GrabFood.

“In view of MCO 3.0 where dine-in is restricted, Grab will kick off the ‘GrabFood Small Business Week’ with a free delivery campaign from May 25 to June 7, 2021, to help increase their visibility and orders,” it said.

The company said the programme aims to drive more demand for small businesses, as well as to raising discoverability by increasing traffic and sales to small businesses.

To equip businesses with knowledge and insights, Grab will organise a series of webinars on topics such as how to maximise online presence and how to turn data into insights to drive more traffic to digital stores.

Grab on mission to help small businesses navigate digital economy
Grab Malaysia managing director Sean Goh says studies have also shown that consumers are likely to continue using digital services going forward, even in a post-pandemic world. – Bernama pic,

“These efforts are timely and in conjunction with Grab’s #TechUntukSemua programme to empower small businesses to access opportunities from the digital economy,” it said.

Meanwhile, Grab Malaysia managing director Sean Goh said the pandemic has disrupted small businesses and given companies insight into their needs as they cope with the current challenging times.

“Additionally, studies have also shown that consumers are likely to continue using digital services going forward, even in a post-pandemic world.

“Considering this, we believe our technology and capabilities can provide small businesses with longer-term solutions to help them address consumers’ evolving needs,” he said.

BERNAMA / THE VIBES

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