Lazada launches own RM44m stimulus package for SMEs

KUALA LUMPUR : Lazada Malaysia is channelling RM44 million into its second stimulus package or ‘Pakej Kedai Pintar 2.0’ to help over 70,000 local small-and-medium-sized enterprises (SMEs) in staying afloat throughout the second Movement Control Order (MCO 2.0).

The e-commerce platform said businesses can sign up for the stimulus package from now until Feb 28.

In a statement today, Lazada said the initiative aims to address business pain points and provide efficient solutions with subsidies and bonus exposure to help local SMEs boost their sales online.

Among the things that the stimulus package offers for new and current participating sellers are 0% commission rates, waived payment fees, 90 days of dedicated store-building support, Lazada University training, subsidised advertising credits for Sponsored Search, and free product exposure slots on Lazada Flash Sale.

Lazada launches own RM44m stimulus package for SMEs

“With more than one in three Malaysians shopping on the Lazada app every month, we are able to leverage our strong consumer base to help local SMEs ‘MCO-proof’ their business, and in the meantime, enable them to retain job stability for their employees.

After we launched the first Pakej Kedai Pintar stimulus package during MCO last year, local SMEs on our platform generated more than double the sales,” said Lazada Malaysia chief business officer Sherry Tan.

Tan said the impact of the initiative goes beyond just short-term digital adoption, and fosters long-term sustainability and growth for businesses. This is done via upskilling them in store building and customer engagement, to providing a unique access of real-time behavioural data, and boosting conversion.

Lazada said with the Pakej Kedai Pintar 2.0 fully flattening the barriers of entry to digitalisation, SMEs with little or even zero experience in eCommerce can easily diversify their revenue streams from bricks to clicks, without incurring any additional capital cost.

By : Syahirah Syed Jaafar – THE EDGE MARKETS

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